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SnowJam San Diego. November 20 to 22, 2026 at Del Mar Fairgrounds. Southern California’s biggest preseason ski and snowboard sale. Get online prices, get fitted by a pro, and take your gear home the same day. Members also unlock free and discounted lift tickets.
November 20, 2026 4:00 pm – 10:00 pm
November 21, 2026 11:00 am – 6:00 pm
November 22, 2026 11:00 am – 5:00 pm
Del Mar Fairgrounds | Exhibit Hall
2260 Jimmy Durante Blvd
Del Mar, CA 92014
Del Mar Fairgrounds charges $10 per car, per day
Admission
Children 13 & under are free with a paid adult.
General Admission is expo entry only. SnowJam Membership adds eligible free and discounted lift ticket vouchers you claim at the live expo.
Best Value
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$12 $17
per entry
for guests who want to shop.
Select General Admission on the next page.
Clothing & Equipment sale
A huge selection of new and previous-season skis, snowboards, boots, and outerwear, priced to match what you find online. Get fitted by pros who ride, ask the questions you can’t ask a website, and walk out with gear that actually fits. This is the ultimate winter kickoff.
Members ride free
Available with a SnowJam Membership. Attend the live expo to claim your eligible vouchers. Rules and restrictions apply.
Free lift ticket valid Monday–Friday and 50% off Saturday & Sunday’s excluding
One per guest, cannot be combined with other specials. Claimed by having your SnowJam Membership scanned at the front door at SnowJam San Diego.
Adult (18-64) 1-Day Snow Valley lift ticket (window rates), ticket can be used for child/senior all for same price as adults.
BLACKOUT DATES:
Offer valid for one guest only and cannot be combined with other specials. Both lift tickets must be used on the same day. Tickets may be used for children, teens, or seniors with the purchase of an adult ticket. To redeem, simply scan your SnowJam Membership at the Big Bear Mountain booth.
Be one of the first 20 attendees in line on Friday (Nov 7) or Saturday (Nov 8) and receive a FREE midweek lift ticket to Mountain High Resort!
Lift Ticket BLACKOUT DATES:
Valid 7 days a week excluding
One per guest, cannot be combined with other specials. Claimed by having your SnowJam Membership scanned at the front door at SnowJam San Diego.
Valid Monday – Friday excluding
One per guest, cannot be combined with other specials. Claimed by having your SnowJam Membership scanned at the front door at SnowJam San Diego.
Valid 7 days a week excluding
One per guest, cannot be combined with other specials. Claimed by having your SnowJam Membership scanned at the front door at SnowJam San Diego.
Valid any day excluding
One per guest, cannot be combined with other specials. Claimed by having your SnowJam Membership scanned at the Eagle Point booth at SnowJam San Diego. Please note: Eagle Point is open 7 days a week from Dec 19 – Jan 4; open Friday, Saturday, Sunday, & Monday Jan 9 – Feb 28; open Friday, Saturday, Sunday Mar 1 – April 5.
Unlock exclusive SnowJam pricing on lift tickets for Bear Mountain, Snow Valley, and Snow Summit, available only through SnowJamShow.com. These limited-quantity deals are perfect for planning your SoCal ski or snowboard days at a great value.
SnowJam Members get an exclusive promo code that unlocks partner-only pricing at Palisades Tahoe for the 26/27 season. Use it to access discounted lift tickets, lift packs, rentals, lessons, lodging, sightseeing, tubing, and more.
Free and discounted lift ticket vouchers are available only to eligible SnowJam Members who attend the live expo and follow the redemption rules. General Admission includes expo entry only and does not include lift ticket vouchers.
How lift ticket vouchers work
Free lift ticket vouchers are a SnowJam Membership benefit only. General Admission do not include lift tickets.
You must attend the live expo in person. Vouchers are not delivered automatically when you buy online.
Have your SnowJam Membership scanned at the front door to claim eligible vouchers from participating resorts.
Each resort sets its own rules. Blackout dates and restrictions may apply. Follow the redemption rules to use eligible vouchers.
The lineup
Good to know
General Admission is expo entry only: shop the sale, meet exhibitors, and enjoy the show. SnowJam Membership adds access to eligible free and discounted lift ticket vouchers that you claim at the live expo and use under each resort’s redemption rules.
Lift ticket vouchers are included only with a SnowJam Membership, not with General Admission. Members attend the live expo, scan their Membership, and claim eligible free and discounted lift ticket vouchers by having the membership scanned at the front doors as you enter the expo. You can upgrade from General Admission to Membership anytime by logging into your account.
We add new resort partners every season, and the lineup is different in each city. See the full list and each offer in the Free and discounted lift tickets section on this page. All offers are available only to eligible SnowJam Members who attend the live expo.
Absolutely. SnowJam features a huge ski and snowboard sale with boots, boards, outerwear, and accessories, competitive pricing on current-season gear, and big savings on previous seasons. Try gear on in person and take it home the same day.
Del Mar Fairgrounds charges $10 per car, per day
Yes. The gear sale includes an on-site boot fitting area with pro fitters to dial in your fit before you buy.
Claim eligible vouchers at the live expo, not after. Make sure your Membership is scanned at the door, then confirm your vouchers arrive via email. Double check your junk/spam folders.
If you contact customer service within a reasonable amount of time, we may make exceptions.
Yes, SnowJam is family-friendly. Children 13 and under get in free with a paid adult. Lift ticket vouchers are a Membership benefit, so to give a child voucher access you would add a Membership for them.
At the event, General Admission is $17 and SnowJam Membership is $25.
Buy in advance to save with early pricing.
Reach out to help@snowjamshow.com or call (951) 241-0981.
Log into your account at SnowJamShow.com to upgrade from General Admission to a SnowJam Membership, or upgrade in person at the expo. The Membership adds your eligible free and discounted lift ticket vouchers.
Yes, you can buy General Admission or a SnowJam Membership at the door. We recommend buying online in advance to save time and lock in early pricing.
Scan your Membership at the door. Lift ticket vouchers will arrive via email within a few minutes. Double check your junk/spam folders.
Buying a Membership online does not deliver vouchers automatically. You must follow redemption rules.
All ticket sales are final and non-refundable.
Gear at the expo is sold by individual vendors, so equipment returns, refunds, and exchanges follow the selling vendor’s policy. All gear is brand new with a factory warranty. Keep your receipt and contact the vendor directly for any return or exchange. For warranty questions, visit our warranty page or email .
Join our newsletter at the bottom of this page and follow SnowJam on Instagram, Facebook, and YouTube. We announce dates, resort partners, and lift ticket drops there first.