SnowJam San Diego

Del Mar Fairgrounds | Exhibit Hall
November 12 - 14, 2021
Sponsored By
Snow Valley Logo SnowJam

SnowJam San Diego 2021

SnowJam San Diego is back for our 26th year at the Del Mar Fairgrounds this November! Shop our huge selection of brand new, factory warrantied ski & snowboard equipment. SnowJam attendees can expect to find the same savings as most online retailers. The best part of shopping at SnowJam is you get to try it on and take it home!

SnowJam attendees also receive a FREE Snow Valley lift ticket included with admission. Tons of other free lift tickets, enter to win vacation packages, and much more are available at SnowJam 2021!


November 12, 2021. 4p – 10p
November 13, 2021. 11a – 6p
November 14, 2021. 11a – 5p


Del Mar Fairgrounds | Exhibit Hall
2260 Jimmy Durante Blvd
Del Mar, CA 92014
Get Directions


Adult SnowJam Membership (14 and up)- $22
*Kids (13 and under) are free with paid adult. 
* Admission only. No free lift tickets

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Entry Requirements:

All attendees of SnowJam 2021 are required to either:

  • Provide proof that you are fully vaccinated against COVID-19 (final vaccine dose received 14 days prior to your entry date)


  • Provide proof of a negative COVID-19 test within 72 hours of attending the expo. Unvaccinated SnowJam Members must get tested between Tuesday, November 9th and Sunday, November 14th for their negative COVID-19 results to be accepted for entry to SnowJam Expo. 

Masks will be required regardless of vaccination status. We strongly recommend that you make an effort to stay 6 feet apart at all times throughout the expo. Thank you for continuing to do your part and stay safe!

*Policy is subject to change per City and County restrictions. Please check back often for updates. 

Winter Clearance Sale

We compete with online prices

SnowJam Members are invited to our exclusive Winter Clearance Sale, where you’ll find a huge inventory of boots, bindings, gloves, goggles, skis, snowboards and anything else you need to get ready for the winter! SnowJam attendees can expect to find the same savings as most online retailers.

Get fitted by the pros

The best part of attending a SnowJam Expo is the fact that you can try your equipment on and take it home! We have a staff of over 100 experts on hand to make sure the pair of ski’s or snowboard is the right size, the boots fit just right, and your jacket matches your outfit.

Pick up your free lift tickets

Lift ticket vouchers, enter to win vacation packages, and other freebies can be claimed in person at the Winter Clearance Sale or online at the SnowJam Virtual Experience. Visit each participating resort to claim your vouchers! The virtual event will occur the same weekend as the live event.

What's Included With Admission?

Special Features

Free Lift Tickets & Giveaways

Lift tickets and vacation packages are subject to blackout dates.

The following reflect 2020 lift ticket offers; we will publish confirmed offers as they become available

Snow Valley Logo SnowJam

Free Snow Valley midweek lift ticket

Brian Head logo SnowJam

Free Brian Head lift ticket

Eagle Point logo SnowJam

Free Eagle Point lift ticket

Mammoth logo SnowJam

Up to $100 off Mammoth Mountain lift ticket

Big Bear logo SnowJam

2 for 1 Big Bear lift ticket

Salt Lake logo SnowJam

Win 4 night vacation to Salt Lake for two

How Do I Claim My Lift Tickets?

At the Live Event

Visit our resort and retail vendors in-person at the SnowJam Ski & Snowboard Expo! Display your SnowJam Membership to each booth at the show to claim each free lift ticket or show special!


At the Virtual Event

The SnowJam Virtual Experience is available for anybody who cannot make it to our live event. Access to the Virtual Experience will be available during the days/time of the live event.

What's the Virtual Experience?

Members can claim free and discount lift ticket vouchers from the comfort of your own home! Browse a series of virtual booths, where you can download the latest trail map, learn about the terrain, view resort amenities, and claim your FREE & discounted lift tickets!

Please note, ski & snowboard equipment will only be available at the live event. Lift tickets can be claimed beginning on Friday, November 12 at 4p and end Sunday, November 14 at 5p

California residents only

SnowJam Membership

The SnowJam Membership is included with admission to the live and virtual events. As a SnowJam Member, you have access to all the benefits below.

Snow Valley Logo SnowJam
Discounted Snow Valley Lift Tickets

Half Price & FREE lift tickets to Snow Valley!

Discounted Lake Tahoe Lodging

Tahoe Lakeshore Lodge & Spa lodging discounts with SnowJam Membership.

Discounted Brian Head Lodging

Save 10-20% at Alpine Lodging Rentals with SnowJam Membership.

Discounted Big Bear Lodging

Big Bear Cool Cabins lodging discounts with SnowJam Membership.

Discounted Mammoth Lodging

Mammoth Reservation lodging discounts with SnowJam Membership.

Discounted Lessons

$20 off your first lesson on Adventure Ski School's revolving carpet!

Contact Us

Please feel free to reach out to our customer service department. Allow up to 24 hours to receive a response.